When it comes to measuring the success of your SEO strategy, there are a few key metrics that you should be tracking. Organic traffic is one of the most important metrics, as it gives you a great picture of how effective your SEO efforts are. If your organic traffic is increasing, then your strategy is working. If it stagnates or decreases, then you need to change your strategy.
Additionally, you should be monitoring your return visitor ratio and bounce rate to get an idea of how engaging your content is. If your return visitor ratio is less than 25%, you may have a problem with your content. Anything higher than 30% means you retain one-third of the people who visit your site, which is a solid number. It's also important to keep an eye on keyword rankings and domain authority.
Discovering your backlinks and competitors' backlinks can help you get more high-quality links to your website and improve organic traffic. Additionally, tracking organic revenue data can help you determine if your organic visits are actually turning into sales. A good e-commerce conversion rate is difficult to define, but make sure that it stays the same or improves slightly over time. Finally, it's important to set goals before beginning any SEO campaign.
Without setting these goals, you won't have a baseline from which to grow. Remember, beauty is in the eye of the beholder: if your company set a goal of improving organic traffic by 5% year after year, allocated the right resources to achieve that goal, and then achieved a 10% organic traffic increase, you might consider this campaign to be extremely successful. However, if the goal had been to double organic traffic, the campaign would be perceived as a total failure.