Search Engine Optimization (SEO) is a powerful digital marketing tool that can help businesses increase their visibility and reach. However, it is important to understand the potential drawbacks of SEO before investing time, energy, and money into it. The biggest disadvantage of SEO is that it takes time to produce results. Google themselves claim that it can take an SEO company 4 to 12 months to see any real success.
This is because SEO is an accumulation process and there are a lot of factors to consider before giving someone an estimate of how long it will take for the campaign to gain traction. In Firestarter SEO, we usually see campaigns get their first real success between 4 and 6 months, and the improvement in results accelerates from there. If you need a quick solution to increase your sales, SEO probably isn't the right answer. Another disadvantage of SEO is that you don't have 100% control over it, regardless of your experience or expertise. While we know that there are more than 200 ranking factors, no one fully knows the nuances of Google's algorithms.
Additionally, if you use bad backlinking techniques, you may be penalized by Google and blacklisted in search results. It is also important to keep up with the latest trends in SEO, which may require financial investment. For example, websites that haven't been updated to a responsive design will be penalized. Additionally, if you use outdated SEO software tools that practice black hat techniques, your website's ranking may increase quickly but once your site is detected for malicious activity, a complete crash will occur. Yahoo Advertising or Yahoo Ads is another option for businesses looking to increase their visibility online. However, success in digital marketing lies not only in establishing your website but in getting a good presence in search engines.
The process involves search engines indexing your content, which can take several hours, days, or even weeks. Finally, it is important to note that what you think matters in search rankings (and what so-called gurus suggest) can lead to results opposite to what you expect. Because landing on the first page is really what matters in search results, since 75% of search users will probably never go beyond this first page and will bypass the rest. Despite the downsides one may encounter with SEO, most of the time the advantages far outweigh any potential risks. It plays an important role in ensuring a good online presence, allowing your company to increase the visibility of up to 59% of consumers who use search engines such as Google to search for a local brand or business.