While on-page SEO refers to factors you can control on your own website, off-page SEO refers to page ranking factors that occur outside of your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something receives on social media, for example. On-page SEO involves all the on-site techniques you can employ to ensure that a web page ranks on a SERP. It can also help determine how well that page ranks.
Paying attention to the above 7 ranking areas will improve your website ranking, traffic, and conversion. Off-page SEO optimization improves website popularity, domain authority, knowledge, and credibility. On-page SEO refers to how search engines rank your website based on the content and elements of the page. Off-page SEO is the process of generating backlinks to increase popularity and improve the visibility of your website.
If you want to be successful with SEO search engine optimization, it's important to know and understand the difference between On-page SEO and Off-page SEO and how to apply them. In short, on-page SEO refers to the collection of elements embedded in your website. These are elements of the website that you can modify directly to suit your needs. Off-page SEO involves all the elements of SEO outside the domains you own that influence search ranking.