Online Marketing For Property Management Companies in Wilmington NC
As a property manager, you will need to know how to do several things when marketing your company online. You will have to learn how to use various social media sites to connect with your community, promote your services, gather feedback, increase engagement, and influence people to work for you.
You can’t expect anyone to hire you without proof that you are able to develop relationships, strengthen bonds, and create raving fans who believe in your company and its products.
It is very difficult to achieve this goal if you don’t put effort into it. Therefore, as an entrepreneur or business owner, you should consider investing time and resources to grow your online presence.
There are many ways to market your property management firm, from developing a strong personal brand to creating engaging content that garners attention. When done well, no one will ever notice your hard work but yours!
Most importantly, be sure to measure the results of your efforts to determine success. If nothing significant happens, try something new.
That is what this article series is designed to help you do. We will go over different types of online marketing strategies, evaluate some successful examples, and give you tips and tricks to implement them.
Ways to market your property management company
A growing number of people work as a property manager, or know someone who does. There are now an increasing amount of resources available to you to help promote your property management business.
Many companies have made their money marketing directly to individual renters or landlords. By instead focusing on other professional PMSs (property management services), you can achieve similar results but through more targeted approaches.
By working with different service providers, you will be helping promote your own business while also getting exposure.
Create a website
Creating your property management company’s web presence is one of the most important things you can do to promote your business.
It’s easy to start creating a site with WordPress, but there are many free or low-cost alternatives that can be just as good (if not better) than the big name platforms like Google Sites or Squarespace.
You don’t have to go all-out with fancy graphics and multimedia features, either. A simple website will do!
Your potential clients may look at your site and think, “Ugh, what a mess.” Or maybe they’ll love it and want to bookmark it. Either way, people spend an average of about 50 seconds looking around a new site before diving in and doing something. That’s a minute out of their time every day!
We recommend using Wix or Adobe Muse to create your website. Both are fairly user friendly, and both cost less than $100 to create a professional looking site.
WordPress is also quite popular these days so if you already have a WP account, then migrating your content over to wp.com/homes/yourusername is pretty painless.
A few tips that can be incorporated into your online marketing strategy are personalizing your message, creating engaging content, and being active on all of your social media platforms.
As mentioned before, keeping in touch with your community is one of the most important things you can do as an entrepreneur.
By interacting with your clients and potential customers, you create a supportive environment that encourages them to look up to you.
This also gives you the opportunity to showcase your skills as a business owner and leader. You will also get valuable information about what areas need improvement so that you may revamp your service or product.
Another way to utilize social media is by posting pictures and/or videos of yourself doing something fun! If you enjoy taking pictures, start off shooting stills then move onto video.
You could take some time every day to update your property management company’s page or profile. This could include sharing recipes, showing off your favorite products, or talking about topics related to your line of work.
A very popular way to promote your property management company in Wilmington NC is through advertisements. There are many ways to advertise online, most of which cost money. But you do not need to spend a large amount of money to create an interesting advertisement that works.
There are several websites with free advertising opportunities available to any business or individual looking to start promoting their product. Websites like YouTube offer you your own channel where you can upload videos and gain income from them. This is possible without making any investments as long as you have a camera and editing software ready.
Another option is to put together a sponsored video, something paid for by another entity. This is usually done for a charity or educational cause so people will connect more strongly with the content and organization than if it was just you.
You may also choose to write about products and services related to yours in order to attract new customers. By creating enough detail about what you want to sell and how much they benefit someone else, then linking those two things together, you will succeed in getting traffic to yourself via social media.
Distribute promotional materials
Another way to spread your name awareness is to distribute promotional material about your property management company. This can be an eye-catching piece like a business card, flyer or pamphlet that features content about your company and its services.
You can make these material in-house or hire a freelance designer or professional photographer to help you create them.
Either way, make sure to include the appropriate logos and copyright information so people do not claim ownership of the material designed by you.
These items are great ways to gain exposure for your Wilmington Realty property management company while also boosting their image.
As with any form of marketing, the more exposure you have, the better. By distributing this material about your company, you will start building brand recognition and loyalty.
And don’t forget, even though they may not work directly for your property management company, everyone else in the industry can use these resources too!
Online marketing isn’t just limited to advertising, it is also including creating free blogs, developing social media profiles and engaging in forums and chat rooms. All of these things contribute to growing your property management company.
By investing time into all of these areas, you will see results in growth and engagement. And although most of these strategies take up time, none of them cost anything but effort.
Offer your services
As mentioned earlier, marketing is an integral part of any successful business. This includes online marketing. If you are reading this article then you have already done some form of offline marketing, so now it’s time to move onto the next level.
If you are looking to grow your property management company then offering your service to others is one of the best ways to do that. You can start by advertising yourself on social media sites or creating a website and market place area for people to find you.
Alternatively, you could create and offer specific products or services to other landlords like yourself. Either way, be sure to promote who you are, what you sell and how much money you make!
That brings us back to our main point: if you are trying to grow your business then starting an online marketing campaign is the first step in doing so.
As mentioned before, you will need to establish pricing online marketing strategies for property management companies. This is an important part of your business that requires some time to perfect.
You can use free tools to test out your service levels or create your own by using the services like YouTube as a reference.
Some things to consider when establishing price points are if there are any additional fees such as website design, logos, advertisements, etc. If these additional costs exist then you should include them in your price.
Another thing to remember about setting your prices is what services other similar businesses offer. Some only offer housekeeping services while others have both maintenance and cleaning services.
By having comparison charts and information, it helps provide clarity on which services people want and how much they cost. You could even do a separate section just for cleaning services!
Offline marketing includes doing events at shopping centers, posting flyers, and holding open houses. All of these types of campaigns cost money so make sure to budget for those.
Running an event at a mall may require permits and extra expenses, but it’s worth the effort.
A property management company that is going to invest in online marketing strategies will have done their research and found out what types of reviews they have. Are people talking about them positively or negatively? If there are not many reviews, this may be an indication that they do not care enough about their business to get some feedback.
A positive review gives you insight into how well the company operates and if customers were satisfied with their service. This helps ensure that next time someone needs help managing or owning a property, your business will be the one they choose!
By having negative reviews, you can check to see whether these represent one bad experience or whether it is the same thing as never hearing good things about the company. Either way, it’s a great opportunity to show off the virtues of your organization and gain exposure.
Good reputation is an integral part of any successful business. By investing in ancillary services like ours, you are supporting our mission to connect renters with top-quality property managers so they don’t need to. Keep reading for more tips on how to market your PMS via digital channels.