Did you know that around 64% of organic traffic comes from search? To build a successful digital marketing strategy, you need to dominate search engines. Here are 10 essential SEO tips for beginners that you can use to improve your website right now. We talked about creating a good website structure in section 3, which can already be considered part of technical SEO. Whichever path you choose, be sure to select your CMS carefully if you follow this route.
You should choose a tool that you can use with confidence, that gives you the autonomy to manage your own content. HTML5 or WordPress sites are ideal, as they give you more control over critical factors for SEO and offer plugins to make your SEO efforts much more effective. Automatic website builders are easier to use, but they don't give you 100% access to the website's backend. Adding title tags and meta descriptions to your pages is easy with free plugins such as All in One SEO, Platinum SEO and SEO by Yoast. But beyond writing a custom URL for each page, you'll also want to create a larger, more SEO-friendly URL structure on how to name the URLs on your website. For a detailed summary of the need to hire an SEO and what things to look for, you can read Do You Need an SEO? Before starting your search for an SEO, it's a good idea to become an educated consumer and become familiar with how search engines work.
Reading blogs from industry experts to keep up to date on SEO best practices and new techniques will allow you to further expand your knowledge and improve your website accordingly. SEO is competitive, and an entirely new website isn't in a good position to compete for popular and broad terms. And often, if they don't have the help of an experienced in-house SEO or consultant, they won't do anything. Depending on the type of site, there are different options to improve SEO; for example, if you use a CMS, you can benefit from the myriad of SEO plugins available for the platform in question. On-page SEO is called on-page because visitors to your page can see the adjustments and changes you make to optimize your website (while technical and off-page SEO elements aren't always visible). Knowing how to optimize your website for SEO and conversions simultaneously promotes both goals and creates a better relationship between your site and search engines. Guest blogging, social media activity, influencer marketing, and brand mentions can improve your site's SEO.
Paid advertising helps show your content to the right audience and increase traffic to your website faster, which benefits your SEO performance. If you've been looking for a solution to organize and track the various elements of on-page SEO, you're in luck. Off-page SEO, also called off-site SEO, refers to the ways in which you optimize your website through external means. This includes link building activities such as guest blogging or influencer marketing. It also includes social media activities such as sharing content on social media platforms or creating content that encourages people to link back to your site.