SEO Strategies For Portrait Photographers in Raleigh NC
As you probably already know, search engine optimization (SEO) is one of the most important parts of running any online business. This includes your website, social media pages, and anything else that has to do with getting new traffic to your site or increasing the visibility of your existing sites.
It’s easy to get distracted by other things in our businesses, but leaving SEO out can be like playing chess without checking the board -- it takes too long!
Too many times we see photographers who don’t invest much time into SEO, thinking they'll spend their time more wisely somewhere else. They may even put off doing it completely because they feel like they have no way to measure its effectiveness. In Raleigh NC, the competition online for portrait photography is becoming more and more severe and is forcing many independent portrait and headshot photographers to invest more in SEO and digital marketing.
The Raleigh Durham area is experiencing tremendous growth in 2022 and the population will only increase in coming years. As a result competition for all services is growing including corporate photography and business professional headshots. One such company investing in SEO and digital marketing is Portraits with Purpose. They have been in business for more than 10 years providing portrait and professional headshot photography.
That's just not true! There are several ways to track the success of your SEO strategies, from basic metrics such as page views to advanced tools that check specific aspects of your site's performance. By tracking these things, you will eventually figure out what works and doesn't work when it comes to SEO.
There is nothing wrong with being shy about investing money in SEO, nor is there anything wrong with needing help figuring out how to make it work. Both are totally normal!
But if you really want your photography to succeed, you should at least try to optimize your site for search engines. You might find that it makes a big difference in how well your business does.
Get a Google ads account
A few months ago, I mentioned some easy ways to boost your website’s exposure through social media. One of those is creating an Instagram profile. Not only can you use it to promote your business, but you can also run paid advertising campaigns via this platform.
One thing most people don’t realize about Instagram is that there are certain features that cost money. You have to be able to prove that you are a legitimate business before you are allowed access to these tools.
Luckily, you can easily create an accounts with Google Ads which make it very possible to start investing in advertorial services on the app.
Encourage your clients to sign up with your website
As mentioned before, having an active social media profile is important in promoting your business. But what about when you are not actively posting pictures or people have to ask if you do business online?
That’s why it’s very important to promote your own site where they can read reviews, learn more about you, and connect!
Your website should be full of helpful information and engagement. You want to use rich content to engage users, showcase your skills, and establish yourself as an expert in your field.
You can also include contact info, links to other sites, and even some testimonials. When someone wants to visit your site, how easy is it to find what you offer?
By creating a strong presence on digital platforms, you will draw new visitors, increase traffic to your site, and generate revenue.
Link your website to social media
After you have taken your pictures on a photo travel adventure, it is time to begin editing and enhancing them! The first way to do this is by linking your site to all of the major social networking sites like Facebook, Twitter, Instagram, and Pinterest.
By linking your account to these websites, people can easily access your work which helps in spreading your brand. Many photographers start using their accounts as an opportunity to advertise for themselves, so don’t hesitate to use that resource wisely!
Furthermore, most online communities have groups or chats where people talk about photography. By joining these conversations, you will get exposure and feedback which help you improve your craft.
Your email address will not be published but local search engine listings and other users may see it. Use your best judgment when participating in such forums.
Purchase advertising space
One of the best ways to promote your business online is through advertising. There are many different types of advertisements you can use to grow your portrait photography business, with or without a camera!
You can use banner ads on all sorts of websites, like yoursite.com/productcategory/portraits. You can also use sponsored content, where the ad is not directly related to your product or service, but benefits the company in some way.
There are several good revenue sharing sites that advertise for companies, so look up one of those to create an account and start earning!
Site sponsors play a very important role in supporting the website you created this article for. Most reputable sites have a budget they set aside for advertising every month, and you can join them as a sponsor too!
Overall, investing in advertising is one of the most cost-effective strategies for growing your business.
Offer a free SEO review
It is not uncommon to come across photographers who are trying hard to grow their online presence through social media, blogging, and other promotional strategies. However, many lack the fundamental knowledge of how to optimize their website and work-life balance to devote time to marketing.
That is why most large search engine companies offer a premium service known as an SEO (Search Engine Optimization) review. An SEO review costs around $500 – $1,000 depending on the length of time you ask them to take care of your site and business.
But what if we could get the same quality help for free?
We have found a way! And with us, you will always receive top-quality support that will be efficient and effective in improving your site's visibility in Google and other major search engines.
What is an SEO review?
An SEO review or optimization process takes place by trained professionals who look at all parts of your site’s existence, from your domain name to your HMTL code and beyond. They assess whether there are any areas where your site can use some improvement and find ways to fix those problems.
This includes things like making sure your URLs are optimized, ensuring each page contains appropriate keywords, changing meta tags, optimizing images, etc. All of this works together to improve your sites ranking in search results and drive more traffic to your site.
Use SEO keywords
When it comes to optimizing your website for search engines, one of the first things you should do is use appropriate key words in your copy and URL. Yours could be!
Your business’s unique online identity can be done through content, URLs, and rich media (like pictures or videos) that include your keyword(s). For example, if your business name is “Beauty Shop Owner In The City,” then your URL might be something like www.citybeautyshopowner.com.
Your header image and profile picture can also be used to emphasize your main keyword. For instance, if your site's primary focus is helping people achieve their dream career as a fashion designer, then using design apps that feature clothes as shapes or colors is perfect way to showcase this.
That’s why I was so surprised when I did a Google Image Search for “fashion designer app.” There are actually quite a few good ones out there! Most have some kind of free trial period before you need to purchase a paid version, but many let you add features such as color schemes and texture filters after paying.
Use SEO tips
Even if you are already doing all of the right things to grow your business, there is still more that you can do to boost your online presence. There are many ways to optimize your website and pick the best one depends on your budget and situation.
SEO isn’t something that happens overnight, it takes time to develop your game!
That’s why it’s important to have a long-term plan when investing in SEO. You want to make sure you don’t start spending money on strategies that don’t work and then lose momentum.
There are several free tools you can use to test the performance of your website (or what keywords others suggest for success). You should always check before making any changes as some recommendations may not be good for your site.
Create a good blog
A well-optimized portrait photographer website has an excellent design that is easy to navigate through. They may use rich content, interesting headings, and clear calls to action (to visit a specific page or service).
They may also feature pictures of their work or products they offer. It is important to be authentic with your style and what services you provide, but at the same time, people will recognize it!
On mobile devices, the site should load quickly and easily. It must display effectively across different screen sizes. Make sure everything fits in properly and does not overflow the space.
There are many free resources to test and optimize your site’s layout, including Google’s “mobile friendly tests.” These can be run locally or via their CDN networks.