17 Examples of Black Hat SEO Tactics to Avoid

Black hat SEO is an unethical practice against search engine guidelines used by some webmasters in order to get their sites ranked higher on SERPs.

17 Examples of Black Hat SEO Tactics to Avoid

Black hat SEO is a practice against search engine guidelines, which is used to get a site to rank higher. These unethical tactics don't solve the search engine and often end up in a search engine penalty. Common examples of black hat SEO strategies include using invisible text, landing pages, keyword stuffing, page swapping, or adding unrelated keywords to a page. Each of these techniques is defined below, with information on how they can be harmful to any business website. Link schemes are networks that you can pay to join, usually containing blogs, website directories, and websites that are designed to manipulate the ranking of websites in search engine results.

The large size and reach of these link scheme networks would boost your rankings quickly in the early days of SEO, but now it's almost certain that this will penalize your site. Sneaky redirects are redirects that are configured to send a visitor to a different URL than the one they requested first. When the same results are found in Google's listing, it's a clear sign of manipulating search engine rankings and usually results in a poor user experience. Duplicate content refers to the well-known content creation practice of “copy and paste” across domains and means that blocks of content copied from different sources exactly match each other or look a lot alike.

Search engines

prefer single content, so deliberately duplicated content across different domains is perceived as one of the worst black hat techniques. Duplicate content not only affects different domains, but also a domain. However, the second case is not that serious because it is usually a sign of lack of knowledge or negligence.

Therefore, it is crucial to implement a canonical tag to indicate the original version of your article. This way, you make other copies invisible to Googlebots. Article turning is a similar technique to the duplicate content problem (above) and is becoming increasingly popular. This is higher-level plagiarism and involves the use of special software that takes the copied source and reformulates it for later use as a “new” and unique publication. The modification efficiently reduces the risk of being detected by any plagiarism tool. What happens when you insert the term “cover-up” into the Google search bar? You will be given a Google Knowledge result that first explains “cloaking” as a search engine technique that presents a completely different content or URL to the user than to the search engine spider.

In fact, this method of SEO is considered deceptive because it tricks search engines to get the desired rankings for target keywords. In addition, it's a violation of Google's Webmaster Guidelines because, in most cases, it serves people with irrelevant results. By definition, keyword stuffing involves overusing the same keywords on a page to maximize your visibility and organic traffic. Content full of keywords doesn't seem natural, and that's why it's not easy to use. Unamo's website optimization qualifier can detect keyword stuffing on your page and warn you about its consequences.

Discover 5 ways to create content that can be found without filling in keywords. Private blog networks (PBNs) used to be commonplace for marketers looking for a quick supply of link capital to a new or underperforming web property. PBNs are a community of high-authority websites created for the sole purpose of creating links and promoting sponsored content. These websites are often ridiculed as “link farms” because they are configured to exploit Google's PageRank algorithm. Jamming your articles with as many keywords as possible is no longer an effective strategy for ranking. WordPress and content management system (CMS) plugins, such as Yoast SEO and All in One SEO, can help detect keyword stuffing before submitting an article.

The last thing you want is to produce an article that reads unnaturally or as spam, which is a common reason why Google imposes penalties for PageRank. While no one knows for sure what keyword density Google's PageRank algorithm favors most, many SEO professionals aim to have 1-2% of their article consist of the keyword they're trying to rank with. If the title or headline of your article has to do, for example, with how to add gold or silver investments to your retirement savings account, don't mislead them by having the content discuss an unrelated topic, such as stock market investing. Baiting and switching with your readers is called “content concealment”, and it can result in a severe penalty for your domain. Some black hat SEO professionals will try to use Google's penalty system to advance your schedule by...

17 Examples of Black Hat SEO Tactics To Avoid

  • Link Schemes
  • Sneaky Redirects
  • Duplicate Content
  • Keyword Stuffing
  • Private Blog Networks (PBNs)
  • Content Concealment


Black Hat SEO are tactics used to rank a website that violates search engine guidelines. Black Hat SEO techniques attempt to manipulate search engine algorithms to increase a site's ranking on SERPs.

Search engines such as Google and Bing make it very clear what types of practices go against their terms. They are also quite clear as to the possible outcomes if you violate their guidelines. Using black hat SEO tactics can lead to your website being penalized (either algorithmically or with manual action), which means lower ranking positions and most likely a decrease in organic traffic.


  • Avoid link schemes at all costs.
  • Be careful when using redirects.
  • Don't duplicate content across domains.
  • Don't stuff keywords into articles.
  • Stay away from private blog networks.
  • Don't bait and switch readers with content concealment.

Olivia Bouchey
Olivia Bouchey

Lifelong internet nerd. Avid twitter guru. Professional food practitioner. Problem solver. Amateur baconaholic.

Leave Message

Required fields are marked *